Typography

Wordmark: heavy slab serif, all caps (FARVIDDEN).
Headings: slab serif. Body text: Hanken Grotesk.
The slab serif has to survive embroidery at small sizes. Test the wordmark as a stitched label before locking the typeface – fine serifs disappear in stitching. The fix is usually a simplified version of the mark, not a different typeface.

Headings — slab serif provisional — not yet locked

FARVIDDEN

TODO-slab, Georgia, serif

Body — Hanken Grotesk

Function leads, fit follows. Everyday life is the starting point.

Hanken Grotesk, system-ui, sans-serif